With 2025 on the horizon, self storage owners, operators, and professionals are gearing up to stay ahead of the curve. Most experts are optimistic about the performance of this historically resilient sector and see a bright future for the self storage industry.

According to Storable’s Self Storage Outlook Guide: Looking Ahead to 2025, the trends to watch are strong customer satisfaction, a surge in moving activity, and advancements in technology.

Savvy self storage owners understand the importance of staying on top of industry trends, yet they recognize that change is a constant. Despite high levels of customer satisfaction, opportunities for improvement are always present.

Something that consumers are always looking for is an extra level of security. They want the confidence of knowing that their treasures are as safe and protected as possible. A Storage Shield tenant protection plan gives them peace of mind. They can relax knowing that, if the unimaginable occurs, they won’t suffer the risk of catastrophic loss.

Storage Shield, a StorSuite partner, offers tenants a broad range of protection against loss due to theft, fire, water damage, and more. Customers can choose from different protection options, and fees are conveniently paid along with their monthly invoice. Tenants will love having an additional level of protection, and self storage facilities love increased brand loyalty.

The following trends predict a promising 2025 for the self storage industry.

A Surge in Relocation

The percentage of people planning or considering relocation in the next year is up to 37% from 25% in 2024. That figure could rise to 60% with the addition of those who answered “maybe” to a potential move.

The South continues to be the leading destination. A lower cost of living and good job markets make Texas, Florida, and North Carolina popular. The Northeast, despite its population losses in recent years, is bouncing back. Twenty three percent of movers are heading in this direction.
This is great news for self storage operators.

Moving is a driving force in the self storage industry. Situations like complex real estate transactions, postponed rentals, and delayed travel arrangements call for extra space. Self storage can bridge the gaps with secure, affordable solutions.

Whether people are moving for better job opportunities, a warmer climate, or proximity to family, they need extra space.

Strong Customer Satisfaction

Customer satisfaction in the self-storage industry is strong. The Storable survey showed 78% of respondents were satisfied or very satisfied with their experience.

Nevertheless, customers are keeping a close eye on their budgets, and price is the number one factor in choosing a self storage facility. Location and easy access also rank high with consumers, but they are more willing to open their wallets for security. Prospective tenants find value in high-end security like video surveillance, smart entry systems, and vigilant onsite management.

An optional tenant protection plan is another amenity that self storage customers find attractive. They want to know that their valuables are protected against the risk of loss or damage. Peace of mind is priceless.

Additionally, there is a growing demand for short-term storage. Over half of self storage customers need storage for six months or less. Flexible leasing terms and ease of scalability is a strong incentive in attracting and retaining customers.

Advancements in Technology

Technology advancements will continue to play a major role in the self storage industry. From online rentals, to smart access systems, customers demand the convenience that automation brings to the self storage experience.

The younger demographic is more likely to demand digital solutions, but even mature tenants have been using smart technology for years. They appreciate the convenience of being able to access their unit with a few clicks. No more searching for lost keys.

Summary

The self storage industry is well positioned for a promising 2025. A surge in relocation, advancements in technology, and strong customer satisfaction are the trends to watch in the coming year.